Targeting a youthful audience with highly skilled and age-appropriate voice over
When crafting a commercial, promo, web video, or other type of production that is geared toward Generation Z and Millenials, you need talented voice over that speaks directly to this demographic. Young people today have witnessed an amazing transformation in technology and its impact on the way they connect with the world around them. More and more they have come to rely on the internet, and in particular social media, as a means to access news articles, interact with their friends, and make purchases.
As a result of the huge technological boom that young people experienced while growing up, they are generally very tech savvy. They also often value authenticity in their brands, and are drawn to messages that are energetic, warm, and genuine. Knowing an audience is key to being able to appeal to them, and the right voice actor will understand exactly what type of voice over will resonate with teenagers and those in their 30s.
Today’s marketing strategies that are aimed at young people often involve fast-paced, energized, and fun content. With generally short attention spans, members of Generation Z and Millennials quickly size up whether what they are watching or listening to is worth their time. That’s why you need especially engaging and attention-grabbing voice over to be able to target this particular audience.
What qualities make for successful voice over aimed at Generation Z and Millenials?
There are several important qualities that make for effective youth-targeted voice over. First, the voice over should be compelling and relatable. A young audience will often respond well to a voice that sounds like them, or could be the voice of one of their friends. If they feel like they are interacting with a peer or someone in a similar stage of life, they will be more likely to listen and connect with what they are hearing. Because of this, the voice over should skew younger in style and sound.
Along with relateability, successful voice over also has the quality of sounding natural and trustworthy. A well-trained professional voice actor will know how to create friendly, authentic, and conversational voice over that will communicate your message to a youthful audience. Voice over that sounds genuine is more likely to instill trust in your listeners, and by extension will encourage them to trust your product, your company, and your brand. One might say, if you want to appeal to Generation Z and Millennials, you need to be Reale.
Meet the Reales!
Brigid and Jace Reale are the highly talented female voice actors you need for your commercial, web video, or other type of production aimed at Generation Z and Millennials!
As a Generation Z kid herself, Jace Reale is able to connect with your exact audience and get them excited about your content. Jace already has years of experience as a voice actor and singer. She has been performing on major stages in the U.S. and abroad since she was just nine years old, and has already done voice work for clients such as Disney.
With a high degree of professionalism and dedication, Jace can deliver voice over that captivate young audiences. Her voice can be energetic, fun, sweet, and inspiring. Jace lives a life of adventure, and that energy pours into her performances behind the microphone and in the studio.
Brigid Reale has an international reputation for excellence in voice over. Her experience performing in stage shows all around the world, and many years of professional singing and acting, have given her the versatility to appeal to audiences of all ages. In particular, Brigid has mastered the art of voice over targeted to Generation Z and Millennial listeners.
Brigid can deliver the quirky, upbeat, compelling voice over that you need. She understands what it takes to reach a young audience and keep them engaged throughout an entire piece. Rest assured that Brigid knows exactly how to craft her voice to be relatable to kids, teenagers, and adults alike.
When you hire Brigid or Jace Reale for your voice over projects, you’ll receive the highest quality product, on time every time. Both Brigid and Jace take every project seriously, with the goal of making it a big success.
If you’re ready to hire professional voice talent to help you reach the Generation Z and Millennial audience, then look no further than the Reale family!